Collaborative Consumption - much more than buzz words

It's fitting that the first post on here is about Collaborative Consumption - it is after all the pebble that started the landslide for me.
The ideas behind the Collaborative Consumption movement are so obvious that you'll kick yourself for not getting on to it sooner. Or like me, you'll realise you've been doing it unwittingly for years; clothing and toy hand-me-downs, teenage mix-tapes for friends and lovers, veggies from your grandparents garden.  
Give and take - it's how we relate as human beings.

But apply this on a bigger global scale aided by growing network technologies in the 21st century and you have Collaborative Consumption.

According to Rachel Botsman and Roo Rodgers who founded the movement, "(It) describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities.

From enormous marketplaces such as eBay and Craigslist to emerging sectors such as social lending Zopa and car sharing ZipcarCollaborative Consumption is disrupting outdated modes of business and reinventing not just what we consume but how we consume.

New marketplaces such as Swap.com, Zilok, BartercardAirbnb and thredUp are enabling “peer-to-peer” to become the default way people exchange — whether it’s unused space, goods, skills, money, or services — and sites like these are appearing everyday, all over the world".

What’s Mine Is Yours: The Rise of Collaborative Consumption by Rachel Botsman and Roo Rogers charts this movement.




"We are at the start of the “Big Shift” away from the 20th century defined by hyper-consumption towards the 21st century, an age of Collaborative Consumption.
But just how LARGE and FAR-REACHING is this groundswell?"




It's hard not to be inspired isn't it?

I heard Rachel speak briefly at Sydney's GreenUps event last December and discovered instantly that all the projects I had been planning, all the ideas I had been germinating led here. And so here we are.

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